Creative Direction Standards
Consistency is what makes a brand feel premium under pressure. These are the standards every supplier, designer and editor works against, without exception.
Visual Identity System
A single primary mark, one approved colourway, and a locked set of usage rules. No supplier may create a variant logo lock-up without Creative Director approval.
Typography Standards
One display typeface for headlines, one workhorse sans for body and signage. No more than two weights in use on any single asset.
Colour System
A restrained palette of ink, warm neutral and a single accent tone, drawn from the ocean, the coastline and the African Luxury asset table (Part II) rather than corporate stock colour.
Motion Graphics System
Transitions are slow, confident and consistent in easing curve across every screen, no stock transition packs, no clashing animation styles.
LED Screen Design Standards
Full-bleed compositions only; no letterboxing, no stretched logos, no last-minute slide imports without a template pass.
Presentation Template Standards
A single locked speaker template with safe margins for live captioning; speakers submit content into the template, not the reverse.
Photography Direction
Natural light prioritised over flash; candid composition over posed line-ups; every gallery edited to a single consistent tone.
Videography Direction
Handheld warmth for behind-the-scenes, locked-off precision for stage capture; colour-graded to one consistent look across all output.
Drone Capture Strategy
Dawn and dusk flights only, to match the natural light strategy; flight log and permissions confirmed in advance with venue security.
- Critical Success Factor
- Every asset produced by every supplier is recognisably part of one system.
- Key Risk
- Sponsor or supplier-supplied creative breaks the locked visual system under deadline pressure.
- Mitigation
- Single creative approval gate before any asset reaches production; no exceptions for sponsor deadlines.
- Executive Approval
- Visual Identity System approved by CEO before sponsor prospectus circulation.
- Creative Director Sign-Off
- Brand guideline pack issued to every supplier at contract stage, not on-site.